About / The Principal
An editor’s instinct.
A marketer’s lens.
An analyst’s discipline.
Raikes & Co. is built on a career spent finding the story inside complex material and learning how to turn that story into action.
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The throughline
Structure turns information into meaning. Meaning makes action possible.
A multidisciplinary path
From the edit suite to the decision room.
My first discipline was editorial storytelling. In television and film, every choice had to serve the narrative: what belongs, what distracts, and what moves the audience forward.
Digital marketing added a new layer, the ability to measure response. Data analytics completed the system by making patterns visible across customers, campaigns, and business performance.
Today, Raikes & Co. brings those perspectives together for businesses that need both a clearer view and a more deliberate next move.
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