Build the system.
See the signal.
Raikes & Co. brings together the disciplines that make digital growth easier to direct: demand capture, dependable measurement, and data that is ready to answer a real business question.
THE WORK IN ONE LINE
From the search query to the decision table, each part should support the next.
Three disciplines. One clearer view of growth.
SERVICE CATALOGUE
Choose a focused engagement or connect the work across the full path. The service mix is shaped around the decision you need to make next—not a predetermined technology stack.
ACQUISITION SYSTEM
Google Ads digital marketing
Meet high-intent demand with a sharper offer, a focused lead path, and a campaign system that learns from every qualified action.
A paid-search program designed around qualified enquiries—not empty traffic.
What this can include
Search campaign strategy and account structure
Keyword, query, and negative-keyword management
Lead Generation Pages and conversion journeys
Ad copy, bid, audience, and budget optimization
Clear reporting on the signals that shape decisions
MEASUREMENT SYSTEM
Google Analytics setup & management
Establish a measurement foundation that connects the click, the page, the event, and the business question in one usable view.
A dependable evidence trail from acquisition activity to meaningful action.
What this can include
Google Analytics 4 implementation and account configuration
Google Tag Manager and event-tracking architecture
Conversion, form, phone, and key-action measurement
Google Search Console connection and performance context
Ongoing analytics review and reporting guidance
MEASUREMENT SYSTEM
Data cleaning & analysis services
Turn scattered spreadsheets, platform exports, and operational records into a dependable basis for analysis and action.
Cleaner inputs, clearer patterns, and a stronger basis for the next decision.
What this can include
Data audit, cleanup, standardization, and reconciliation
KPI design and decision-ready reporting structures
Customer, cohort, retention, and campaign analysis
Dashboard-ready datasets and recurring reporting workflows
Practical recommendations rooted in the available evidence
BEGIN WITH THE QUESTION
What would change if your next move was easier to see?
Bring the growth target, the tracking gap, or the data problem. We will identify the clearest place to begin.